What is BMW? A car.
What is Rolex? A watch.
In an interview, who are you? A candidate.
From above sentences, can we infer as follows?
- Every car is a BMW.
- Every watch is a Rolex.
- Every candidate is you.
- Necessarily NOT.
It’s because: CAR is a product and BMW is a Brand. Watch is product and Rolex is a Brand.
On the same analogy, Candidate, in an Interview is a PRODUCT and YOU are a BRAND.
What is Brand?
Simply, a brand is a promise of making you exclusive. The moment word BMW is heard, we
know that it’s not just a car, it’s an exclusive car, which can be differentiated it from all other cars in the world.
Watch tells you time. Rolex tells who you are. Same way, you are not just a candidate but a
brand in yourself.
“Candidate seeks a job; the company seeks YOU, if you are a brand”- Bhujabali.
Now the question is:
How a car becomes BMW?
How a watch becomes Rolex?
And how you can become a Brand i.e., YOU.
What is uniqueness in you? How do you differentiate yourself from any other candidate in
the job market? The prime uniqueness in you is your personality. Your personality crafts a
brand called YOU.
Please note that “what makes us unique makes us successful”- William Arruda.
Irony of today’s education system is that a candidate, who has high percentile in academics,
degrees from reputed institutes, medals etc., stammers to answer the first question in any
job interview, i.e., Tell me about yourself.
It is observed that more than 90% of candidates fail to answer this question properly. Thus
they fail to create a first impression in an interview, which would have been, otherwise, a
stepping stone to their success in that interview.
Once you explore your unique personality traits; You know your – strengths, areas of
improvements, source of your energy and motivation, leadership style, ideal boss and
company to work with , strategies to manage and lead the team, etc.,
Most importantly, you know how to match your personality traits with company or job specific
requirements and prove yourself as the most suitable candidate in an interview. With brand
YOU; you can impress the interviewer in the first question itself.
Better Late than Never.
“Where there is a will, there is a way to differentiate” – JACK TROUT.
“In interview, don’t tell how good you are. Instead tell how good it’s for a company to have
YOU in their team”– Bhujabali.
Author: Bhujabali Bogar,
Head- Training and Development,
Transformo Incorp, Bangalore – 85.
He is a transformational trainer for Sales, Success, Happiness, Health and Well-being.
Head- Training and Development,
Transformo Incorp, Bangalore – 85.
He is a transformational trainer for Sales, Success, Happiness, Health and Well-being.
Note: The image used in this article is royalty free, hence attribute is not mentioned.